Stanley Martin Homes closed 383 homes in the Richmond region in 2025, second only to Ryan, at an average price of $416,426. That average tells the real story: Stanley Martin in Richmond has become a condo and townhome builder. Five of its six active communities here are attached product priced between $319,090 and $399,990. If you want a Stanley Martin single-family home in the metro in 2026, there is exactly one community selling them.
This guide covers the active communities, the price reductions running this summer, the warranty, the lender tie, and what buyers say on review sites the builder does not manage. Daniel Yoon is a Certified New Home Co-Broker (NHCB) and has represented buyers at Stanley Martin communities in Henrico and Chesterfield.
Stanley Martin at a glance
| Parent company | Daiwa House Group (Japan), which bought Stanley Martin in 2017. Founded 1966 in Reston, Virginia. Private. |
| 2025 Richmond closings | 383 homes, $159 million (down from 404 homes and $190 million in 2024) |
| Average 2025 sale price in Richmond | $416,426 |
| Price range in the metro | $319,090 (Virginia Center condos) to the low $400s |
| Product types | Two-over-two condos, three-story townhomes, one single-family community |
| Warranty | One year workmanship, two years systems, ten years structural (reported by third parties; confirm the current booklet with the sales office) |
| Affiliated lender | Stanley Martin Mortgage; historically First Heritage Mortgage in Richmond |
| Website | stanleymartin.com Richmond |
Closings and averages come from the Home Building Association of Richmond rankings via Richmond BizSense, April 2026.
Where Stanley Martin is building in Richmond right now
| Community | Location | Product | From price (Aug 2026) |
|---|---|---|---|
| Village at Virginia Center condos | Glen Allen, Henrico (old Virginia Center Commons mall site) | Two-over-two condos | $319,090 |
| Rockwood Square | Midlothian, Chesterfield (Hull Street at Courthouse Road) | Condos and townhomes | $319,990 |
| Coalfield Station | Midlothian, Chesterfield | Condos and townhomes | $349,085 |
| Gayton Village | Henrico West End | Condos and townhomes | $379,990 |
| Village at Virginia Center townhomes | Glen Allen, Henrico | Three-story townhomes | $399,990 |
| Retreat at One | Glen Allen, Henrico | Single-family, 3 to 4 bedrooms, about 2,100 square feet | $411,495 |
Every community except Retreat at One was flagged “recently reduced” on NewHomeSource in August 2026. Price cuts on attached product are a signal. Stanley Martin is carrying inventory at Virginia Center, where 361 homes are planned (212 condos and 149 townhomes) and only 31 had sold by July 2025 per BizSense. Full build-out is targeted for 2028. Buyers who can close in 45 days have negotiating room there right now.
Rockwood Square is the other one to watch. Stanley Martin bought the aging shopping center at Hull and Courthouse for $8 million in 2023 to redevelop it into 322 homes. It sits directly across Hull Street from the site where NVR is planning the 950-unit Suncrest project, so that corridor will have two national builders competing on price for the next five years.
Communities that have sold out and no longer list: Gateway Square (Short Pump condos), Carver Square (downtown condos), Stony Point Commons, Saunders Station, Stable Hill, and the final riverfront homes at Rocketts Landing. If you are looking at a resale of any of those, the construction era and warranty clock matter; most are now past the two-year systems coverage.
See every Stanley Martin inventory home alongside every other builder’s at showingnew.com/dyoonnewhomes.
What you get in a Stanley Martin home
Stanley Martin’s included finish level reads a step above Ryan’s at a similar price. In the Richmond townhomes that means quartz counters, ceramic tile in the primary bath, LED recessed lighting throughout, and a cohesive cabinet, counter, and lighting package chosen by an in-house designer rather than a la carte. The homes photograph well, which is part of why the brand has a strong following among first-time buyers who care how a space looks on move-in day.
The attached product has a specific layout you should walk before you buy. The two-over-two condo stacks a two-story unit on top of another two-story unit. The lower unit has a garage and ground-floor living; the upper unit gets the roof deck and more light but three flights of stairs. The three-story townhome puts the kitchen on the second floor. These layouts are fine for most buyers and wrong for some (strollers, aging knees, large dogs). Walk the model with your actual daily routine in mind.
The Stanley Martin warranty
Stanley Martin’s website does not publish its warranty terms in a form we could cite, and the warranty booklet circulates only as a PDF handed to buyers. Third-party sources describe the standard production structure: one year on workmanship, two years on mechanical systems, ten years on defined structural elements. Ask the sales office for the current booklet and read it before you sign, because the definition of “structural” is narrower than most buyers assume.
On condos, there is a second layer. The condominium association, not the builder, ends up responsible for the roof, exterior envelope, and shared systems after the builder turns over control. Read the condo declaration and the reserve study before closing. Our Richmond condo and townhome buying guide covers what to look for, and the builder warranty comparison lines Stanley Martin up against the other 16 builders in the region.
Lender tie and incentives
Like every national builder, Stanley Martin pairs its closing-cost credit with its affiliated lender. The dollar amount changes monthly and by community. The August 2026 price reductions are separate from, and stack with, the lender credit on most inventory homes. Get the current incentive sheet in writing from the community sales manager and then get an outside loan estimate to compare. Our guide to Richmond new construction incentives shows how to net the two.
What Stanley Martin buyers say (with links)
Stanley Martin has the widest gap between its survey score and its complaint-site score of any builder in Richmond. Both numbers are real. They measure different things.
- Avid Ratings: 4.4 out of 5 across 11,177 post-closing surveys nationally, with Richmond listed as a surveyed division. Avid surveys every buyer at 30 days and again later, so it captures the satisfied majority. A July 2026 response: “Super smooth and all the staff were very professional.”
- Better Business Bureau (corporate): A+ and accredited, but 1.46 out of 5 across 35 reviews and 66 complaints in three years, 28 in the last twelve months. One reviewer: “The overall build quality of the house is exceptional.” Another: “Multiple issues were left untouched, falsely marked as completed, or dismissed as non-warrantable.”
- BBB complaint detail: themes are warranty follow-through delays, driveway concrete spalling, drainage, and deposit refund disputes.
- NewHomeSource Richmond listings and reviews.
- Richmond-specific BBB files exist for Gateway Square and Carver Square. Both are empty as of this writing, which is itself useful: no Richmond-specific complaints have been filed at the community level.
Our read: the build and sales process is consistently rated well. The complaints concentrate in the warranty year, specifically items marked complete that were not, and items classified as non-warrantable. The fix is procedural. Submit every warranty request through the portal in writing, photograph everything, and do not accept a verbal “we’ll get to it.”
Who Stanley Martin fits in Richmond
Stanley Martin fits the buyer who wants a new, designed-looking home between $320,000 and $420,000 and is fine with attached living. It fits the Short Pump or Glen Allen renter who wants to stay in Henrico without spending $550,000 on resale. It fits anyone who values a walkable redevelopment site (Virginia Center, Rockwood Square) over a cul-de-sac.
It does not fit the buyer who wants a yard and a single-family plan in Chesterfield; Ryan, HHHunt, and Main Street Homes have far more single-family inventory there. And it does not fit buyers in Hanover, Goochland, or Powhatan, where Stanley Martin has no active communities.
Frequently asked questions
Is Stanley Martin a good builder? Stanley Martin scores 4.4 out of 5 on Avid Ratings’ post-closing surveys across more than 11,000 buyers and 1.46 out of 5 on the BBB. The build and design experience is consistently praised; warranty follow-through is the recurring complaint. Buyers who put every warranty request in writing report far better outcomes.
Where does Stanley Martin build in Richmond? Six active communities in August 2026: Village at Virginia Center and Retreat at One in Glen Allen, Gayton Village in Henrico’s West End, and Rockwood Square and Coalfield Station in Midlothian. All but Retreat at One are condos or townhomes.
How much do Stanley Martin homes cost in Richmond? From $319,090 for a Virginia Center condo to about $411,495 for a Retreat at One single-family home, before options and lot premiums.
Who owns Stanley Martin Homes? Daiwa House Group, a Japanese homebuilder, has owned Stanley Martin since 2017. The company remains headquartered in Reston, Virginia.
Is Stanley Martin better than Ryan Homes? Stanley Martin’s included finishes read a step above Ryan’s, and its Richmond product is almost entirely attached. Ryan offers more single-family and lower entry prices. The right answer depends on whether you want a yard.
Looking at Virginia Center, Rockwood Square, or Gayton Village?
We know which buildings have units sitting past 90 days and what the sales managers have been approving on them. Daniel Yoon is a Certified New Home Co-Broker, ABR, and SRS with eXp Realty. Call or text 804.896.2694, or search every new home in the region at showingnew.com/dyoonnewhomes. For the big picture, read our Richmond builders comparison.